UMG Grammy Afterparty 2026

SOW: EVENT PRODUCTION + Creative direction

CREATIVE DIRECTION: Inspired by the fleeting California moment when the sun melts into the horizon and the desert sky turns electric.

EVENT PRODUCTION HIGHLIGHTS: management of 80+ vendors and brands and 850+ staff and crew over a 10-day timeline. Planning for 2000+ guests. Full production planning and management of all teams, timelines, support and deliverables with focus on sustainability initiatives in all aspects.